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October 2, 2003

Apple Does Design Right

I started to make a comment on kasia's entry about Apple packaging but it got pretty long . . .

Back in June 1976, two months after Apple Computer Corporation was formed and one month after production of the Apple I began, Steve Jobs worked some magic and convinced Regis McKenna to take on Apple as a client. Regis McKenna was expensive, but known for sparing no expense to create the best advertising/marketing/packaging of the day.

That philosophy still carries on today in Apple. Everything about Apple's marketing, down to the smallest details, is done right. Each time I purchase from Apple, unwrapping the delivered goods confirms commitment to the purchase, and future purchases.

Posted by mike at October 2, 2003 11:39 AM