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October 2, 2003
Apple Does Design Right
I started to make a comment on kasia's entry about Apple packaging but it got pretty long . . .
Back in June 1976, two months after Apple Computer Corporation was formed and one month after production of the Apple I began, Steve Jobs worked some magic and convinced Regis McKenna to take on Apple as a client. Regis McKenna was expensive, but known for sparing no expense to create the best advertising/marketing/packaging of the day.
That philosophy still carries on today in Apple. Everything about Apple's marketing, down to the smallest details, is done right. Each time I purchase from Apple, unwrapping the delivered goods confirms commitment to the purchase, and future purchases.
Posted by mike at October 2, 2003 11:39 AM
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Comments
I'm authoring an unauthorized biography of Steve Jobs, under contract with the Penguin Putnam imprint Portfolio. Am looking for stories of Jobs as both an artist and CEO
Posted by: Fredric Alan Maxwell at February 10, 2004 2:58 PM