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July 27, 2004

Will Google Make Me Change How I think about Myself?

I have very few friends who would ever call me Michael, yet I tend to use that name on anything more formal than communication with friends. Every presentation, school paper, online registration, etc I use Michael.

Although most people know that Michael and Mike are interchangeable, Google doesn't and I find myself wondering if I might use Mike in more formal settings to unify my identity. Besides my weblog, a search on Google for "Mike Kruckenberg" and "Michael Kruckenberg" return completely different results. I wonder when someone is looking me up if their understanding of who I am varies depending on what search term they use.

Is it worth it? Should Google be driving a redefinition of how I identify myself?

Posted by mike at July 27, 2004 2:32 PM