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January 16, 2008

The Designers Role in Sustainable Practice

Listening to Nathan Shedroff at Macworld 2008 talking about sustainability as it pertains to designers. Some designers have direct impact on sustainability due to product manufacturing, packaging etc. But designers also have an impact on sustainability in how they deliver a message. There are lots of social issues to consider in design, and how the design impacts behavior.

Sustainability is defined as "use and development that meets today's needs without preventing those needs from being met by future generations."

Very interesting presentation about tradeoffs between different issues. Compares Prius to Hummer, paper bag to plastic bag, and paper cup to ceramic mug. Uses some different methodologies for comparing how sustainable different products are.

Posted by mike at January 16, 2008 4:21 PM