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November 18, 2009

Scott Berkun: Confessions of a Public Speaker

Listening to a great talk from Scott Berkun at Web 2.0 Expo NYC.

Scott talks about his years as a writer and speaker in technology over the years and how things have changed. He attended an internet conference here at the Javits center in 1997 where the main thrust of the expo hall was improvements and workarounds to dial up technologies.

While some technology changes, there are three timeless technologies:
- Speaking
- Writing
- Booths (putting up a sign and talking about what you're doing)

Years from now the greatest technology advances will still result in a person speaking about them publicly, people writing about them, and people gathering to discuss and explain.

You can be authentic in any media. Our failures to connect will never be solved by technology alone.

When people are talking past each other in any medium it isn't a technology problem, it's a communication problem. Example, responding to an email without reading the whole thing or retweeting generically without reading. Neither are genuine communication.

When you're talking to vendors, ask them what's the best story you've ever heard about your product?

Posted by mike at November 18, 2009 2:30 PM